Channels and Communications

 Select a big national or international brand that has advertisements that feature a famous person or persons.  Based on what you know about the brand discuss the following:

1. What does the brand mean to you? 
2. What is the target market for the brand, and has it changed from the past? 
3. What celebrities endorse your brand? Why are they a good fit? Do they connect with the target audience?
4. What other famous characters could be connected to your brand? Explain why.
5. What about the competition? Who or what do they use to endorse their product?