CH 2 Journal

Overview

In Project Two, you will analyze and evaluate a business’s financial health and recommend the best financing options for the business to choose in order to improve its current financial health. Use the Project Two Business Options List (listed below) to choose the business that you will examine in Project Two. Then, use Mergent Online to locate the most recent quarterly financial statements for the business: the balance sheet, the income statement, and the cash flow statement.

In order to succeed in your Project Two assignment, you will need to understand the role of financial statements and how they help businesses determine their current financial health. You will also need to describe why cash flow management is important to a business and that business’s financial health.

Prompt

Write a brief journal introducing the business you chose for your Project Two assignment.

Specifically, you must address the following rubric criteria:

• Business Selection: Provide a description of the business you chose, including the business name and what it offers consumers.
• Financial Statements: Using Mergent Online, provide a copy of the balance sheet, the income statement, and the cash flow statement for your chosen business from the most recent fiscal quarter.
• Financial Statement Role: Explain why financial statements are important to a business and how they help businesses determine their current financial health.
• Cash Flow Management: Describe why cash flow management is important to a business and its financial health. Use a recent financial news story as an example to support your claims.

Guidelines for Submission

Your journal submission should be a 3- to 4-paragraph Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Any sources should be cited according to APA style. You will also need to submit the Excel files for your chosen business’s balance sheet, income statement, and cash flow statement from Mergent Online. 

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FIN 320 Project Two Business Options List

Choose one of the following businesses to use in Project Two. You will also use this business in the Module Two Journal and the Project Two Milestone.

• Johnson & Johnson (JNJ)
• Disney (DIS)
• Facebook (FB)
• Kellogg (K)
• Tesla (TSLA)
• Microsoft (MSFT)
• McDonald’s (MCD)

Your journal submission should be a 3- to 4-paragraph Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Any sources should be cited according to APA style. You will also need to submit the Excel files for your chosen business’s balance sheet, income statement, and cash flow statement from Mergent Online.