CB U3 DB

600 words 

This will be the foundation for future discussions. Be substantive and clear, and use examples to reinforce your ideas.

Why Buy Green? 

Sometimes, advertising appeals are designed to make you either feel guilty for buying products that might “hurt” the planet or appeal to your senses of helping another person. Have you ever been motivated to buy a product to “save the planet?” 

In your discussion, examine the influences of the following on consumers:

• Sustainability 
• Social justice 
• Globalization 
• Consumer      politics 
• Legislation      issues 

Answer the following questions in your discussion response:

• What was 1      product or service that you bought to help the environment or another      person or society? 
• What was the      “turning point” for you in the decision to buy the product or service? 
• Did the marketer      make you feel guilty or sorry for something? Did you buy the product      because of social justice, global sustainability, or another reason? What      was your reason? 
• Does your      decision match your psychographic profile? Why or why not?