Case study / Managerial Report

Read: Case Problem " Alphabet’s Google", Prepare a Managerial Report* structured as follows:

Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices. Expected length of Assignment 1: up to 6 pages APA format, excluding cover page, table of contents, and appendices

1.  What is Google's business model? How is it making money?

2.  Who are Google's main competitors? What and who should Google worry about? What should the CEO of Google do about these challenges? Provide recommendations, be specific.

3.  How is Google using platform strategy? What are some strengths and some weaknesses of this approach?

4.  What type of diversification strategy is Alphabet pursuing? What organizational structure is Alphabet using? What is the rational behind this structure and diversification strategy?