Case Study
8 months ago 20
CaseStudy.docx
BriefintrotoFemTechWST30151.pptx
BriefintrotoFemTech-11.pptx
CaseStudy.docx
Case Study: FemTech
For this case study assignment, I am asking you to take a deep dive and consider the role of FemTech, an emerging sector that includes companies using digital health technology to address pressing health issues, especially for underserved populations. Ida Tin, founder of the Clue app, founded the term “FemTech” which has been defined as “A range of technology-enabled, consumer-centric products and solutions” (Kemble et al., 2022). You will have an upcoming assignment on health inequalities (more details on that soon). Use this current case study assignment to help you figure out which health inequalities matter the most to you and you feel most passionate about.
In order to succeed in this assignment, you will need to review Module 2: Global Health Resources and review all the content listed under "FemTech." This case study has 6 questions. The only citation required of you is in Part A (in-text and full reference at the end) and you should also reply to two classmate's posts. In order to ensure you receive the grade you have earned, remember to number your responses so it is clear to me which question you are answering. See grading criteria link below for more information.
Assignment Directions
Part A
1. Summarize the strengths and weaknesses of the FemTech sector. ( 100 words minimum, 1 citation required, 2 points)
2. What are your personal thoughts/opinions on FemTech? Is this an area that you think is important/interesting/problematic? Explain why. (200 words minimum, 2 points)
Part B
· I’d like for you to select a FemTech company and research the company/product. There are two comprehensive lists that I am linking below. The FemTech powerpoint
also lists several interesting companies you may want to focus on. If you are having trouble picking one, you may want to think about any people in your life who may be struggling with a health condition and see if you can focus on that topic area. Connecting your course assignments to something applicable to you and/or the people in your life can help them become quite meaningful assignments.
·
· FemTech InsiderLinks to an external site.
(FemTech Focus)
· After you choose a company/product, answer the following questions. Don’t forget to include the name of the company/product you are focusing on at the beginning of your submission. No citations are required for Part B:
· 3. Review the company/product mission. What problem is the company/product claiming to solve and how does it claim to solve it? ( 100 words minimum, 1 point).
· 4. Describe the strengths and weakness of this company/product. Include at least 1 review from user(s) if they are available either on the company website or from Google ( 100 words minimum, 1 point)
· 5. Would you recommend this company/product to a friend? Why or why not? Does any other company/product seem promising to you? ( 100 words minimum, 1 point).
· 6. FemTech companies have recently been reaching out to recruit FIU students for internships and job opportunities. Which FemTech company might you (or a friend of yours) be the most interested in? Describe why. ( 100 words minimum, 1 point)
BriefintrotoFemTechWST30151.pptx
Overview
Health disparities
Introduction to FemTech
FemTech examples
FemTech strengths and possible weaknesses
Opportunities for further discussions on FemTech
Gauge your interest
It was not until 1993 that Congress passed the National Institute of Health Revitalization Act, which ensured women and people of color were included in all clinical research and that trials considered whether impact or efficacy varied based on race and sex.
Because of this exclusion, women’s health diseases have been misdiagnosed, mistreated, and often completely missed (Baird, 2021)
What is FemTech?
A range of technology-enabled, consumer-centric products and solutions (Kemble et al., 2022)
NextGen Jane
Health In Her Hue
Elvie
Pelvic floor & Electronic/cordless breast pump
In What Ways Has FemTech Been Successful?
(Kemble et al., 2022)
can increase access; can have multiple providers all in one place instead of making people make 4 different r appts
8
Improving Care Delivery
Enabling Self-Care
Improving Diagnoses
Addressing Stigmatized Health Topics
Delivering Culturally Sensitive & Tailored Care
The term/products not always inclusive to transgender & non-binary folx
Reinforces idea that half the population is a “niche sub-category” or seen as the “other”
Exclusion of those without access to smartphones
Some products have high monthly cost and not covered by insurance
Bikini medicine
Some have called the term sexist and divisive
Femtech products will encourage ‘pink tax’ —higher price points due to more stereotypically ‘feminine’ features and often pink coloring while the mainstream products are marketed at a lower and often more affordable price
(Folkendt, 2019; Goldhill, 2019)
This Photo by Unknown Author is licensed under CC BY-NC-ND
9
Other FemTech Companies
Folx Health
Gender-affirming healthcare
Elektra Health
Perimenopause & Menopause
Elix
Treating PMS through herbal medicine
NextGen Jane
Smart tampon to diagnose STI’s, PCOS, endometriosis
Global FemTech Companies
Theia (Brazil)
Prenatal, childbirth, postpartum support
Kosmotive (Rwanda)
Period poverty and maternal health
Lunar (Argentina)
Menstrual Health
NextWear Technology(Nigeria)
Smart Bra to detect breast cancer
NextWear Technology based in Nigeria
Paloma Health
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BriefintrotoFemTech-11.pptx
Overview
Health disparities
Introduction to FemTech
FemTech examples
FemTech strengths and possible weaknesses
Opportunities for further discussions on FemTech
Gauge your interest
It was not until 1993 that Congress passed the National Institute of Health Revitalization Act, which ensured women and people of color were included in all clinical research and that trials considered whether impact or efficacy varied based on race and sex.
Because of this exclusion, women’s health diseases have been misdiagnosed, mistreated, and often completely missed (Baird, 2021)
What is FemTech?
A range of technology-enabled, consumer-centric products and solutions (Kemble et al., 2022)
NextGen Jane
Health In Her Hue
Elvie
Pelvic floor & Electronic/cordless breast pump
In What Ways Has FemTech Been Successful?
(Kemble et al., 2022)
can increase access; can have multiple providers all in one place instead of making people make 4 different r appts
8
Improving Care Delivery
Enabling Self-Care
Improving Diagnoses
Addressing Stigmatized Health Topics
Delivering Culturally Sensitive & Tailored Care
The term/products not always inclusive to transgender & non-binary folx
Reinforces idea that half the population is a “niche sub-category” or seen as the “other”
Exclusion of those without access to smartphones
Some products have high monthly cost and not covered by insurance
Bikini medicine
Some have called the term sexist and divisive
Femtech products will encourage ‘pink tax’ —higher price points due to more stereotypically ‘feminine’ features and often pink coloring while the mainstream products are marketed at a lower and often more affordable price
(Folkendt, 2019; Goldhill, 2019)
This Photo by Unknown Author is licensed under CC BY-NC-ND
9
Other FemTech Companies
Folx Health
Gender-affirming healthcare
Elektra Health
Perimenopause & Menopause
Elix
Treating PMS through herbal medicine
NextGen Jane
Smart tampon to diagnose STI’s, PCOS, endometriosis
Global FemTech Companies
Theia (Brazil)
Prenatal, childbirth, postpartum support
Kosmotive (Rwanda)
Period poverty and maternal health
Lunar (Argentina)
Menstrual Health
NextWear Technology(Nigeria)
Smart Bra to detect breast cancer
12
Which company did you find most interesting, promising, problematic?
Social science & Humanities majors have roles to play in this sector
Want to learn more about FemTech? Elix event next semester
Fill out to learn more: https://fiu.qualtrics.com/jfe/form/SV_2gl3v6SsTD736g6
NextWear Technology based in Nigeria
Paloma Health
Describe
image1.png
image2.png
image3.jpeg
image4.jpeg
image5.jpeg
image6.jpeg
image7.jpg
image16.png
image17.jpeg
image18.jpeg
CaseStudy.docx
Case Study: FemTech
For this case study assignment, I am asking you to take a deep dive and consider the role of FemTech, an emerging sector that includes companies using digital health technology to address pressing health issues, especially for underserved populations. Ida Tin, founder of the Clue app, founded the term “FemTech” which has been defined as “A range of technology-enabled, consumer-centric products and solutions” (Kemble et al., 2022). You will have an upcoming assignment on health inequalities (more details on that soon). Use this current case study assignment to help you figure out which health inequalities matter the most to you and you feel most passionate about.
In order to succeed in this assignment, you will need to review Module 2: Global Health Resources and review all the content listed under "FemTech." This case study has 6 questions. The only citation required of you is in Part A (in-text and full reference at the end) and you should also reply to two classmate's posts. In order to ensure you receive the grade you have earned, remember to number your responses so it is clear to me which question you are answering. See grading criteria link below for more information.
Assignment Directions
Part A
1. Summarize the strengths and weaknesses of the FemTech sector. ( 100 words minimum, 1 citation required, 2 points)
2. What are your personal thoughts/opinions on FemTech? Is this an area that you think is important/interesting/problematic? Explain why. (200 words minimum, 2 points)
Part B
· I’d like for you to select a FemTech company and research the company/product. There are two comprehensive lists that I am linking below. The FemTech powerpoint
also lists several interesting companies you may want to focus on. If you are having trouble picking one, you may want to think about any people in your life who may be struggling with a health condition and see if you can focus on that topic area. Connecting your course assignments to something applicable to you and/or the people in your life can help them become quite meaningful assignments.
·
· FemTech InsiderLinks to an external site.
(FemTech Focus)
· After you choose a company/product, answer the following questions. Don’t forget to include the name of the company/product you are focusing on at the beginning of your submission. No citations are required for Part B:
· 3. Review the company/product mission. What problem is the company/product claiming to solve and how does it claim to solve it? ( 100 words minimum, 1 point).
· 4. Describe the strengths and weakness of this company/product. Include at least 1 review from user(s) if they are available either on the company website or from Google ( 100 words minimum, 1 point)
· 5. Would you recommend this company/product to a friend? Why or why not? Does any other company/product seem promising to you? ( 100 words minimum, 1 point).
· 6. FemTech companies have recently been reaching out to recruit FIU students for internships and job opportunities. Which FemTech company might you (or a friend of yours) be the most interested in? Describe why. ( 100 words minimum, 1 point)
BriefintrotoFemTechWST30151.pptx
Overview
Health disparities
Introduction to FemTech
FemTech examples
FemTech strengths and possible weaknesses
Opportunities for further discussions on FemTech
Gauge your interest
It was not until 1993 that Congress passed the National Institute of Health Revitalization Act, which ensured women and people of color were included in all clinical research and that trials considered whether impact or efficacy varied based on race and sex.
Because of this exclusion, women’s health diseases have been misdiagnosed, mistreated, and often completely missed (Baird, 2021)
What is FemTech?
A range of technology-enabled, consumer-centric products and solutions (Kemble et al., 2022)
NextGen Jane
Health In Her Hue
Elvie
Pelvic floor & Electronic/cordless breast pump
In What Ways Has FemTech Been Successful?
(Kemble et al., 2022)
can increase access; can have multiple providers all in one place instead of making people make 4 different r appts
8
Improving Care Delivery
Enabling Self-Care
Improving Diagnoses
Addressing Stigmatized Health Topics
Delivering Culturally Sensitive & Tailored Care
The term/products not always inclusive to transgender & non-binary folx
Reinforces idea that half the population is a “niche sub-category” or seen as the “other”
Exclusion of those without access to smartphones
Some products have high monthly cost and not covered by insurance
Bikini medicine
Some have called the term sexist and divisive
Femtech products will encourage ‘pink tax’ —higher price points due to more stereotypically ‘feminine’ features and often pink coloring while the mainstream products are marketed at a lower and often more affordable price
(Folkendt, 2019; Goldhill, 2019)
This Photo by Unknown Author is licensed under CC BY-NC-ND
9
Other FemTech Companies
Folx Health
Gender-affirming healthcare
Elektra Health
Perimenopause & Menopause
Elix
Treating PMS through herbal medicine
NextGen Jane
Smart tampon to diagnose STI’s, PCOS, endometriosis
Global FemTech Companies
Theia (Brazil)
Prenatal, childbirth, postpartum support
Kosmotive (Rwanda)
Period poverty and maternal health
Lunar (Argentina)
Menstrual Health
NextWear Technology(Nigeria)
Smart Bra to detect breast cancer
NextWear Technology based in Nigeria
Paloma Health
image1.png
image2.png
image3.jpeg
image4.jpeg
image5.jpeg
image6.jpeg
image7.jpg
image8.jpeg
image9.jpeg
BriefintrotoFemTech-11.pptx
Overview
Health disparities
Introduction to FemTech
FemTech examples
FemTech strengths and possible weaknesses
Opportunities for further discussions on FemTech
Gauge your interest
It was not until 1993 that Congress passed the National Institute of Health Revitalization Act, which ensured women and people of color were included in all clinical research and that trials considered whether impact or efficacy varied based on race and sex.
Because of this exclusion, women’s health diseases have been misdiagnosed, mistreated, and often completely missed (Baird, 2021)
What is FemTech?
A range of technology-enabled, consumer-centric products and solutions (Kemble et al., 2022)
NextGen Jane
Health In Her Hue
Elvie
Pelvic floor & Electronic/cordless breast pump
In What Ways Has FemTech Been Successful?
(Kemble et al., 2022)
can increase access; can have multiple providers all in one place instead of making people make 4 different r appts
8
Improving Care Delivery
Enabling Self-Care
Improving Diagnoses
Addressing Stigmatized Health Topics
Delivering Culturally Sensitive & Tailored Care
The term/products not always inclusive to transgender & non-binary folx
Reinforces idea that half the population is a “niche sub-category” or seen as the “other”
Exclusion of those without access to smartphones
Some products have high monthly cost and not covered by insurance
Bikini medicine
Some have called the term sexist and divisive
Femtech products will encourage ‘pink tax’ —higher price points due to more stereotypically ‘feminine’ features and often pink coloring while the mainstream products are marketed at a lower and often more affordable price
(Folkendt, 2019; Goldhill, 2019)
This Photo by Unknown Author is licensed under CC BY-NC-ND
9
Other FemTech Companies
Folx Health
Gender-affirming healthcare
Elektra Health
Perimenopause & Menopause
Elix
Treating PMS through herbal medicine
NextGen Jane
Smart tampon to diagnose STI’s, PCOS, endometriosis
Global FemTech Companies
Theia (Brazil)
Prenatal, childbirth, postpartum support
Kosmotive (Rwanda)
Period poverty and maternal health
Lunar (Argentina)
Menstrual Health
NextWear Technology(Nigeria)
Smart Bra to detect breast cancer
12
Which company did you find most interesting, promising, problematic?
Social science & Humanities majors have roles to play in this sector
Want to learn more about FemTech? Elix event next semester
Fill out to learn more: https://fiu.qualtrics.com/jfe/form/SV_2gl3v6SsTD736g6
NextWear Technology based in Nigeria
Paloma Health
Describe