Case study

https://action.bot/blog/ai-chatbots-in-telecom/

Read the Chatbot Case link above and respond to the three questions given. This activity aligns with the learning outcome: Evaluate the effectiveness of an existing product marketing strategy.

TUATARA. (2020, August 18). Conversational AI chatbots in telecoms are improving customer experience.

• 1. Why is there a need for conversational AI chatbots in telecoms?
  2. A few examples of using conversational AI chatbots in telecom industry. How could you use in another industry? 
  3. Benefits of using conversational AI chatbots in telecoms? In other industries? 

This is more like a case study than just responding to questions, so be sure to thoroughly read the case. The goal is that you will find this relevant in today's very connected marketplace. If you have never used a chatbot, this may be a good time to learn more about them.

In response to this case, start to think like a marketing consultant by adding your fictional company name to the title page. The goal is to begin thinking like a marketing consultant rather than part of a group exercise.

And when answering case questions, begin using a summarize, analyze, and recommend mindset for the company in this case. The key to this work is to use objective thinking to review and analyze the external forces acting upon this situation and then the internal strengths and weaknesses you have to recommend a strategy. Use at least 4 sources & APA citing.