case study

(3) Max: 800 words

(4) Arial 12/ single space

Below find the articles and the case (Book: International Entrepreneurship) that you need to read prior to your analysis. I won't include the HBS case.

 Ofo case: International Entrepreneurship (Pages 29-32)

https (Links to an external site.)://www.cnn.com/2018/12/21/tech/ofo-china-bike-sharing-crisis/index.html (Links to an external site.)

https://technode.com/2020/01/07/hello-bike-300-million-users/ (Links to an external site.)

https://news.crunchbase.com/news/heres-how-much-bike-sharing-startup-ofo-raised-before-it-crashed/ (Links to an external site.)

Please answer the following questions: 

1. What is the company’s value proposition?
2. Is this a high growth company? Why? Is it an Unicorn? Why?
3. What was ofo’s competitive advantage?
4. Considering ofo’s value proposition, challenges and growing pains, do you think its international expansion was a right decision?
5. What were the most significant mistakes ofo made?
6. What would you have done different if you were the CEO?