Case Study

  •Despite an apparent effort to communicate to its stakeholders, it appears the CDC lost the public’s trust. Why? What principles of strategic communications, including crisis management and issues management, did the CDC follow or fail to follow? 

•What principles of strategic communications, including crisis management and issues management, could the CDC use to win back and retain public trust and reduce public uncertainty? 

•Why did the governors of N.Y. and N.J. order mandatory quarantine for people returning to the U.S. with Ebola symptoms? Who were they protecting?