case study

Your analysis must be no less than 3-double spaced pages, and it must address the following:

• What specific business management problems was Disney facing?  
• How can the technology they were considering  redress those business management problems?
• How (if at all) would this technology allow Disney to improve its operational efficiencies?
• How (if at all) would this technology allow Disney to improve its customer satisfaction and retention?
• Is this technology risky?  If so, what are the risks and what might Disney to reduce the risks associated with its implementation?  Is Disney doing a good job of managing risk with this project?
• How much does the technology under consideration cost to implement and what is the potential cost of  not implementing this technology? (Note: Your response to this question need not be entirely monetized.  It can be partially descriptive)
  
• What are your personal thoughts and impression with regard to this project?