case study

Review two examples, one of a company using multiple brands, and one of a company having multiple products under the same brand, and then explain:  Are the corporations able to demonstrate consistency in some form with these approaches?  What are some of the methods used to ensure consistency in each approach?  What are some of the problems relating to consistency in each approach? Finally, outline what lessons you can learn from these examples that could be incorporated into the approach you will adopt.

Company using multiple brands: http://www.marriott.com/marriott-brands.mi

Company having multiple products under the same brand: http://www.coca-colacompany.com/brands/all/