case study

Please use the attachment to answer the questions and please answer the questions individually ( cite and quote properly, and do not exceed three pages)

 Case Questions: 

1. How do you rate the business pl

an for RFD? How do you rate th

e business idea itself? (Use a 

1 to 5 scale, 1 being weak and 5 being very strong.) 

2. Who is the audience for the plan, what are th

eir needs, and how well does the plan meet those 

needs? 

3. Evaluate the key strengths and weaknesses of

the business idea being proposed. What are the 

key drivers of the economics of the business? 

4. Who are the core customers for the busine

ss and why might they 

value the RFD offering 

relative to alternatives? 

Format:

Not to exceed three pages. Times 

New Roman Font, 12 point, 1” margins