case 2 mk
Case 2: Please read the article below and answer this question: why national brand’s local advertising is so important to the success of national brand in the business market? and then please provide real business examples to illustrate.
Article: Amrouche, N. and Yan, R. (2017). National brand's local advertising and wholesale-price incentive under prior versus no prior information. Industrial marketing management, 64, 161-174.
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