Capstone

Assignment Prompt 

Based on the attached Documents (Yip_11 and Yip_Appendix), develop a Business Plan for your selected topic based on your proposal. Complete by Sunday, end of week 3, including: • Defining the business (including, customer needs, technologies used, customer segments, products offered) • Identifying key markets (including, overview of the industry and Market Analysis) • Identifying key competitors (including, Economics of the Business) • Checking country selection (including geographic scope) • Checking core strategy (including, Management Team)