Business Plan Part 3

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Benchmark - Business Plan Part 3: Strategy - Rubric Total 100 points

Criterion 1. Unsatisfactory 2. Insufficient 3. Approaching 4. Acceptable 5. Target

Market Analysis

Market Analysis

0 points

Internal and external

market analysis summary,

including explanation for

how analysis supports

proposed initiative and

discussion of competition,

is not included.

9.75 points

Internal and external

market analysis summary,

including explanation for

how analysis supports

proposed initiative and

discussion of competition,

is incomplete and/or

incorrect.

11.25 points

Internal and external

market analysis summary,

including explanation for

how analysis supports

proposed initiative and

discussion of competition,

is included, but lacks

relevant details and

support data.

12.75 points

Internal and external

market analysis summary,

including explanation for

how analysis supports

proposed initiative and

discussion of competition,

is complete and includes

relevant details and

support data.

15 points

Internal and external

market analysis summary,

including explanation for

how analysis supports

proposed initiative and

discussion of competition,

is thorough and includes

substantial relevant details

and support data.

Measurable Goals and

Outcomes

Measurable Goals and

Outcomes

0 points

Measurable project goals

and outcomes and

discussion of relationships

to the strategic focus of the

organization is not

included.

9.75 points

Measurable project goals

and outcomes and

discussion of relationships

to the strategic focus of the

organization is incomplete

and/or incorrect.

11.25 points

Measurable project goals

and outcomes and

discussion of relationships

to the strategic focus of the

organization is included,

but lacks clear connection

to the strategic focus.

12.75 points

Measurable project goals

and outcomes and

discussion of relationships

to the strategic focus of the

organization is complete

and clear.

15 points

Measurable project goals

and outcomes and

discussion of relationships

to the strategic focus of the

organization is exemplary.

Project Structure

Project Structure

0 points

Description of project

structure including

alliances, contractual

relationships, and

explanation of how each

supports the proposed

initiative, is not included.

6.5 points

Description of project

structure including

alliances, contractual

relationships, and

explanation of how each

supports the proposed

initiative, is incomplete

and/or incorrect.

7.5 points

Description of project

structure including

alliances, contractual

relationships, and

explanation of how each

supports the proposed

initiative, is included, but

lacks relevant supporting

details.

8.5 points

Description of project

structure including

alliances, contractual

relationships, and

explanation of how each

supports the proposed

initiative, is complete and

includes relevant

supporting details.

10 points

Description of project

structure including

alliances, contractual

relationships, and

explanation of how each

supports the proposed

initiative, is thorough and

includes substantial

relevant supporting details.

Stakeholder Analysis (B)

Stakeholder Analysis (C.

4.3)

0 points

Prioritized list of project

stakeholders and analysis

of the effect of diverse

stakeholder cultures,

values, beliefs, and

experiences that need to

be considered in the

proposed initiative is not

included.

6.5 points

Prioritized list of project

stakeholders and analysis

of the effect of diverse

stakeholder cultures,

values, beliefs, and

experiences that need to

be considered in the

proposed initiative is

incomplete and/or

incorrect.

7.5 points

Prioritized list of project

stakeholders and analysis

of the effect of diverse

stakeholder cultures,

values, beliefs, and

experiences that need to

be considered in the

proposed initiative is

included, but lacks

explanation and relevant

supporting details.

8.5 points

Prioritized list of project

stakeholders and analysis

of the effect of diverse

stakeholder cultures,

values, beliefs, and

experiences that need to

be considered in the

proposed initiative is

complete and includes

explanation and relevant

supporting details.

10 points

Prioritized list of project

stakeholders and analysis

of the effect of diverse

stakeholder cultures,

values, beliefs, and

experiences that need to

be considered in the

proposed initiative is

thorough and includes

substantial explanation

and relevant supporting

details.

Communication (B)

Communication (C.4.5)

0 points

Communication plan table

summarizing how

information will be

disseminated, justification

for what communication

strategies and channels will

be used, how the plan

supports the strategic

initiative is not included.

6.5 points

Communication plan table

summarizing how

information will be

disseminated, justification

for what communication

strategies and channels will

be used, how the plan

supports the strategic

initiative is incomplete

and/or incorrect.

7.5 points

Communication plan table

summarizing how

information will be

disseminated, justification

for what communication

strategies and channels will

be used, how the plan

supports the strategic

initiative is partially

complete and/or is

unrealistic.

8.5 points

Communication plan table

summarizing how

information will be

disseminated, justification

for what communication

strategies and channels will

be used, how the plan

supports the strategic

initiative is complete and

realistic.

10 points

Communication plan table

summarizing how

information will be

disseminated, justification

for what communication

strategies and channels will

be used, how the plan

supports the strategic

initiative is exemplary.

Leadership (B)

Leadership (C.4.5)

0 points

Specific leadership skills

6.5 points

Specific leadership skills

7.5 points

Specific leadership skills

8.5 points

Specific leadership skills

10 points

Specific leadership skills

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that will be used to

facilitate collaboration and

communication between

stakeholders is not

included.

that will be used to

facilitate collaboration and

communication between

stakeholders is incomplete

and/or incorrect.

that will be used to

facilitate collaboration and

communication between

stakeholders is partially

complete and/or is

unrealistic.

that will be used to

facilitate collaboration and

communication between

stakeholders is complete

and realistic.

that will be used to

facilitate collaboration and

communication between

stakeholders is exemplary.

Thesis, Position, or

Purpose

Thesis, Position, or

Purpose

0 points

The thesis, position, or

purpose is not discernible.

No awareness of the

appropriate audience is

evident.

6.5 points

The thesis, position, or

purpose is unfocused or

confused. There is very

little awareness of the

intended audience.

7.5 points

The thesis, position, or

purpose is discernable in

most aspects, but is

occasionally weak or

unclear. There is limited

awareness of the

appropriate audience.

8.5 points

The thesis, position, or

purpose is adequately

presented. An awareness

of the appropriate

audience is demonstrated.

10 points

The thesis, position, or

purpose is clearly

communicated throughout

and clearly directed to a

specific audience.

Development, Structure,

and Conclusion

Advances position or

purpose throughout

writing; conclusion aligns

to and evolves from

development.

0 points

No advancement of the

thesis, position, or purpose

is evident. Connections

between paragraphs are

missing or inappropriate.

No conclusion is offered.

6.5 points

Writing lacks logical

progression of the thesis,

position, or purpose. Some

organization is attempted,

but ideas are disconnected.

Conclusion is unclear and

not supported by the

overall development of the

purpose.

7.5 points

Limited advancement of

thesis, position, or purpose

is discernable. There are

inconsistencies in

organization or the

relationship of ideas.

Conclusion is simplistic and

not fully aligned to the

development of the

purpose.

8.5 points

The thesis, position, or

purpose is advanced in

most aspects. Ideas clearly

build on each other.

Conclusion aligns to the

development of the

purpose.

10 points

The thesis, position, or

purpose is logically

advanced throughout. The

progression of ideas is

coherent and unified. A

clear and logical conclusion

aligns to the development

of the purpose.

Mechanics of Writing

(includes spelling,

punctuation, grammar,

language use)

Includes spelling,

capitalization, punctuation,

grammar, language use,

sentence structure, etc.

0 points

Errors in grammar or

syntax are pervasive and

impede meaning. Incorrect

language choice or

sentence structure errors

are found throughout.

3.25 points

Frequent and repetitive

mechanical errors are

present. Inconsistencies in

language choice or

sentence structure are

recurrent.

3.75 points

Occasional mechanical

errors are present.

Language choice is

generally appropriate.

Varied sentence structure

is attempted.

4.25 points

Few mechanical errors are

present. Suitable language

choice and sentence

structure are used.

5 points

No mechanical errors are

present. Appropriate

language choice and

sentence structure are

used throughout.

Format/Documentation

Uses appropriate style,

such as APA, MLA, etc., for

college, subject, and level;

documents sources using

citations, footnotes,

references, bibliography,

etc., appropriate to

assignment and discipline.

0 points

Appropriate format is not

used. No documentation of

sources is provided.

3.25 points

Appropriate format is

attempted, but some

elements are missing.

Frequent errors in

documentation of sources

are evident.

3.75 points

Appropriate format and

documentation are used,

although there are some

obvious errors.

4.25 points

Appropriate format and

documentation are used

with only minor errors.

5 points

No errors in formatting or

documentation are

present.

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