"Business-Level Strategy"

Before starting this activity, review the Week 4 LEARN (e-Activity) (there are several) and read Chapter 4 & 5 in the course text book. Doing this will give you the why to include in your response to the following:

"Business-Level Strategy" : In a single response, respond to the following:

1)   From the first e-Activity, assess your satisfaction with the company you researched 

o  Make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. 

o  Provide specific examples to support your response.

2)   Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies. 

3)   Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.

Will provide book info after handshake.