BUS 615 WEEK 2 ASSIGNMENT

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.

The IMC Tactics paper

• Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style
• Must include a separate title page with the following:
  
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style

PAPER MUST BE IN APA STYLE 7TH EDITION