Auctions

The following video describes auctions as price discovery mechanisms https://www.youtube.com/watch?v=4kWuxfVbIaU

Use  the video on auctions and at least 3 academic and/or high-quality  business publications, see definitions below, to answer the following  questions in 5-7 pages:

1.   There are many types of auctions each with strengths and weakness at  uncovering the real price/value of an item.  Compare and contrast:

a) the English and Dutch auctions; and,

b) the sealed bid first price auction and the Vickery Auction.

2.   After many months of offers and counter offers for Sky PLC, the UK’s  The Takeover Panel (http://www.thetakeoverpanel.org.uk/) required that  Sky PLC be acquired via an auction.  What type of auction was the Sky  auction, who were the bidders and who won?  Given that there had been  multiple public offers revealed by the bidders, was the auction type  selected the best type of auction for the Sky acquisition?

3.   Auctions are widely used in finance, e-commerce and in e-games.   Identify 3 applications of auctions used in finance, e-commerce and/or  e-games.  Explain the:

a)  need for an auction in the product/service; and

b)  what type of auction is used and why that type of auction is appropriate for the product/service.

4.   Auctions are also widely used to generate revenue for not-for-profit  organizations.  What are the advantages/disadvantages of auctions as  revenue generators for not-for-profit organizations?

5.   Suggest ways in which the company you work for, or the company which  you aspire to work for, can use auctions to better uncover value and  increase revenue.

Your assignment must follow these formatting requirements:

Be  typed, double spaced, using Times New Roman font (size 12) with  one-inch margins on all sides; citations and references must follow APA  format.  Check with your professor for any additional instructions.

Include  a cover page containing the title of the assignment, the student’s  name, the professor’s name, the course title and the date.  The cover  page and the reference page are not included in the required assignment  length.

Acceptable Types of Publications

The  definition of a high-quality professional business publication is one  which is primarily a publication directed to reporting and/or analysis  of the workings of business.  Examples are:  Wall Street Journal,  Bloomberg, Reuters…etc.  Avoid general news publications such as USA  Today, Washington Post, NY Times.

PLEASE DO NOT RELY ON WIKIPEDIA, INVESTOPEDIA OR ANY OTHER PEDIA AS A REFERENCE AT ANYTIME IN THIS COURSE.

Submission Rules

You may submit 1 attempt at the assignment to test your SafeAssign Score.  The SafeAssign score should be 25% or less.

You may submit ONE AND ONLY ONE ADDITIONAL ATTEMPT.