assignment4
develop a strategy to market White Appliance’s
microwave ovens in India. Include target market(s), microwave oven
features, price(s), promotion, and distribution in your program. You
should also consider both short-term and long-term marketing programs. Some of the issues you may want to consider are:
· Indian food preparation versus Western food preparation.
· Values and customs that might affect opinions about microwave ovens.
· The effects of competition in the market
apa format, no plagiarism
7 years ago 7
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