assignment 8

Find the link to this discussion board by clicking your group name on the left.

Segmentation, Targeting, Positioning

How (and Why) Dove Is Marketing to Dads

 https://www.skyword.com/contentstandard/creativity/how-and-why-dove-is-marketing-to-dads/

Read the article and take a look at the youtube videos about Dove.  Critique Dove’s approach to segmentation, targeting, and positioning. How does this Dove campaign compare to how other companies position their products and target men?  What other examples can you find of products/services that have been repositioned to appeal to men or women? Be specific with your examples.