Assignment

6pages APÁ Format

the company being explained is johnson&johnson

D. Strengths. A thorough review of company strengths should be developed. 

May include (examples):

1. Adequate financial resources

2. A good reputation

3. Being the recognized market leader

4. Economies of scale

5. Proprietary technology

6. Product innovation and development skills

7. Proven management

E. Weaknesses. A thorough list of company

May include (examples):

1. Lack of strategic direction

7. Obsolete facilities

8. Poor profitability because of

9. Lack of managerial talent

10. Too narrow a product line20