Assignment
Practice exercise building case analysis skills
Complete a Case Analysis to analyze a companies Strengths, Weaknesses, Opportunities, and Threats
Details
- Read Case 22: The Walt Disney Company: Its Diversification Strategy in 2014 (pages C119 - C134).
- Complete a short Written Case Analysis (3-5 pages, not including a title page and references page).
- Choose a model from chapter 3 to perform an external analysis.
- Choose one of the techniques from chapter 4 to perform an internal analysis.
- Present your findings as a SWOT report including components of Strengths, Weaknesses, Opportunities, and Threats.
- Propose an action plan and set of recommendations addressing the issues you have identified.
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