assignment

I will upload two previous surveys so that you can write assignments after reference.

assignment objective：

  Objective:

The entire research you have done so far, Secondary Research, Primary Qualitative, and Primary Quantitative, was to help determine the marketing 4P adjusted for the U.S. market. 

The final step is to determine the Positioning of the product, Splendid Tea, as well as to determine Target Market, Product, Price, Place and Promotion. 

The objective of this assignment is to compile the final marketing advice you will give to the client, Star Products on how Splendid Tea should be marketed in the U.S.

The question you need to answer is：

  1. Price: What should the price of the product be –

              a. MSRP

               b. Reason why
(Hint: MSRP cannot be too different from the price in HK to prevent gray marketing)

2. Place: How would you distribute the product considering the buying habit of TM –

               a. Suggestion 1 and the reason why

               b. Suggestion 2 and the reason why