Assignment

Global perspectives and Black Gold

The concept of sustainability is not just a feel-good marketing concept; it is both a moral and functional imperative. And so, to make the financial case for paying farmers more is simple: if we don’t do it now, there won’t be coffee to sell later. To make the humanitarian case for it is just as simple: coffee farmers deserve better.

Questions:

1. What is Black Gold about (2-3 sentences).

2. Are coffee and capitalism seemingly at odds with one another?

3. Using the dynamics of world trade, apply three concepts to the contents of Black Gold.

4. Apply any marketing concept to the movie.