Assignment

Vatain Inc. is an apparel manufacturer that markets its products based on consumers' tastes and preferences. It has introduced several brands to achieve this purpose. Another brand is directed at high-end customers who do not have budget constraints. One brand caters to the fashion-conscious customers who watch out for the latest trends in fashion. Yet another brand is meant to attract customers who value comfort over fashion. In this scenario, which of the following marketing strategies has Vatain employed?

• ​Single-segment concentration
• ​Mass marketing
• ​Differentiated marketing
• ​Multiple segment specialization