In this essay, the authors discuss, the "consumer false self" and the effects materialism has on narcissistic behavior. How do you feel about the consumer false self and the feeling associated with owning or purchasing products and services? Do they undermine our relationships with Nature and with ourselves? How would it feel to possess real skills and foster actual talents? Can advocacy or interest in other living things replace an obsession with the "false self?" How does shifting our focus away from ourselves and towards advocacy (working for other living things) change this focus? 

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