Assignment

Your task is to create a short questionnaire to present to other students.

The objective of the questionnaire is to gather information from each student about how each of them learned initially learned about the University business program. In particular, it would be worthwhile knowing if it was, for example, discovered by word-of-mouth from a friend or acquaintance, or from an advertisement (and if so, where they saw it), or from an advisor, etc. This is not an exhaustive list. You will need to think of the possible responses as you design the questionnaire. You should be able to use your own experience as a sort of “pilot test,” but keep in mind that you are just a sample of one so you will need to consider other possibilities as well.

You should construct a survey instrument that is as long as it needs to be, but no longer. You need to figure out the information that is required, the way to ask the questions to elicit that information, and how to capture the responses to those questions. The goal is to make the questionnaire as short as possible, but not too short, while still getting the information desired.