Assignment

One of the challenges of Internet marketing is figuring out how to target the millions and millions of anonymous Internet users. Cookies have proven to be a very useful tool to identify these users—at least to the degree that ads can be served that match with their Internet browsing history.  Complete the following assignment:

• Review the NBC News article titled Twitter Rolls Out Cookie-Based Ad Targetinghttp://www.nbcnews.com/technology/twitter-rolls-out-cookie-based-ad-targeting-2D11702274 and respond to the following inquiry points:
  • Behavioral ad targeting is especially important on the Internet. 
    • Explain why and give a hypothetical or real example from your own experience. 
  • In your opinion, how does Twitter’s plan, as described in the article, put behavioral ad targeting to work? 
    • Do you believe this will be effective? 
      • Why do you feel this is effective or ineffective?

Your completed assignment should be at least 1 page.