ass1mark

This assignment will assess competency 1. Differentiate between the concepts of marketing and sales.

Directions

In this course we are studying the concepts of marketing and sales  and their far-reaching influence and importance in both our private and  professional lives. As we know from our readings, there is a difference  between marketing activities and sales activities that are performed by  the firm.

For this assignment, first consider what we mean by the term  "marketing." What is the definition of "sales?" What is the difference  between sales and marketing orientations? What are some of the marketing  management philosophies? Lastly, what are some of the important reasons  for studying marketing and sales?

Based on your readings as well as additional outside research that  you have conducted, write a 1200-1500 word report that responds to the  above questions. Make sure that your assignment is formatted in  accordance with APA style rules. Feel free to engage in additional  research in order to formulate your thoughts.