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250-350words content notes for EACH Article. SEE PDF (EXAMPLE) ! *total of two articles

De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, 92(7/8), 54-63.

Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2016, 09). Know your customers' "jobs to be done". Harvard Business Review, 1.

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