Applying Results

Deliverable Length: 250 words

Applying the Results

Results from a focus group should be analyzed so the information gleaned from the process can be used to make marketing decisions. If the findings are not used then the focus group was a waste of time and resources.

·         Analyze the results in last week’s table of results. How can a marketer use the results from each step of the model to improve the purchase process and marketing communications?

Since you are engaging in research, be sure to cite the source(s) in APA format.

Please see attachment from last week...