Applying course concepts

Applying Course Concepts

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Go back to the self-assessment that you took for the Module 1 discussion on power and influence skills. Based on what you’ve learned over Modules 1-4, have you met some of your goals in terms of improving your power and influence skills and knowledge? What are some areas that you plan on learning more about in your future career?

In addition, explain how taking this course has given you new insights into your own profession and career. Describe two concepts from this course that you think are most applicable to your career.

Background

Required Reading

To introduce yourself to the topic of this module, take a look at the following video and short article by a leading expert in the area of persuasion Dr. Robert Cialdini:

Cialdini, R. B., & Martin, S. (2012). Science of persuasion. Influence at Work. Retrieved from: https://www.youtube.com/watch?v=cFdCzN7RYbw

Cialdini, R. B. (2001). Harnessing the science of persuasion. Harvard Business Review, 79(9), 72-79. [EbscoHost]

Now take a look at this more detailed reading to expand your knowledge of persuasion:

McLean, S. (2012). Chapter 14: Presentations to persuade. Communication for Business Success. Lardbucket.org

For the Case Assignment, you will have to distinguish between persuasion, argumentation, and propaganda. The lines between these concepts can be a little blurry, so take a look at the following PowerPoint presentation:

Jernigan, B. (2013). Elements of argument. Retrieved from http://www.davis.k12.ut.us/cms/lib09/UT01001306/Centricity/Domain/8221/Terminology-Parts%20of%20Argument%20noCLIP.pptx

Finally, note that for the SLP you will have to write your own persuasive memo. The above links will give you an overview of the basic concepts of persuasion. But for some practical guidance here are a few persuasion guides will be of great assistance to you in preparing for your Case Assignment. No need to go through all of them in detail, but take a look and use one of them as part of your guidance for your SLP:

Gorman, T. (2007). Chapter 9: Writing to persuade. Persuasion: Command Attention - Hold Their Interest - Get What You Want. Avon, Mass: F+W Media. [EBSCO eBook Business Collection].

 Developing persuasive business messages. (2014). Pearson Learning Solutions. New York, NY.

Three-step process for writing persuasive messages. (2014). Pearson Learning Solutions. New York, NY.

Optional Reading

McIntosh, P., Davis, J. H., & Luecke, R. (2008). Chapter 9: When you aim to persuade. Interpersonal communication skills in the workplace. New York: AMA Self-Study. [EBSCO eBook Business Collection]

Conger, J. A. (1998). The necessary art of persuasion. Harvard Business Review, 76(3), 84-95. [Business Source Complete]