"Aldi (Supermarket)"

• Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
• Analyze the four business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.

Four business-level strategies:   

• Cost Leadership, Differentiation
•  Integrated Low-Cost Differentiation
• Focused Differentiation
• Focused Low-Cost.