"Action Minutes"

Pearlin23

There is a company calls Henri- Claude Cosmetics (HCC) . I have attached the details of the HCC company.There is an action minutes temple that I attached at the browse files. 

 As a member of  the Marketing Department of HCC, write the action minutes for the brainstorming session. I wrote the answers of brain storming whic is going to be on the action minutes.   The action minutes is going to have minimum 4 maximum 7 point of answers.  Each points should have 3-4 sentences explanation on the discussion part. 


Refer to the writing file on page 130 (action minutes page) for suggestions. 

Here is the answer of:

Brainstorming session

1)  Japan, Korea, Singapore, the USA, Europe, Thailand, Australia, China, Taiwan, Indonesia, Others. 

2)   We change the name from Physique to  = My Physique     

3) My physique will counter the Adolescent, 20’s, 30’s, 40’s. 

4)  HCC will continue to market the product from Physique to My Physique. HCC has a very knowledge of the product, so it should do better then a new company starting.

HCC will mass fragrance the product to a different ages, will price the bottle based on the size of the bottle.


5) Attached in a word page. 

8)  International brand ambassadors should choose active, popular young.

Special offers can include new user discounts, sample giveaways and special price (Like buy one get one free or $20 off when you buy $100)activities.


9)  •We agreed to change the slogan to native language for each different  country, in order to capture the customer´s attention.

•We consider that it is essential that the slogan be written in the same language to the goal market.  It should be clear and understandable by in order to keep a space in the customers minds.

Action: Marketing Department

10)   It's time to manufacture the fragrance in low cost countries.

Like China, India, Bolivia,etc.

The aim is to lower product costs and better production techniques.

 




  • 9 years ago
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