500 words in APA format

3. Watch the following TED talks:

• Steven Johnson: Where good ideas come from
• Tim Harford: Trial, error, and the God complex 
• Seth Godin: How to get your ideas to spread 
• Malcolm Gladwell: Choice, happiness, and spaghetti sauce
• Jeff Smith: Lessons in business … from prison
• Answer the following business concept questions based on your review of the course materials:     
  • What problem are you trying to solve and how will you solve it?
  • Is someone else already solving this problem?
  • How is your solution better and/or different than your competitors’?
  • Is there a want or need for the product or services?
  • How big is the potential market
  • How much will it cost to start the business?
  • How soon can you start the business?
  • What personal and professional adjustments must you make to start this business?
  • What is (are) your ultimate goals(s) in starting this business?
  • What will happen if you don’t start this business?

1. Prepare the Business Concept Statement.  You can expect this to be at least 500 words for a simple business and more with additional complexity. Cite at least 5 sources from the course material or other resources to support your concepts. Use APA format for your submission.
   
2. Use Word .doc/docx format for submission.

• Knut Haanaes: Two reasons companies fail - and how to avoid them.
• Davis S. Rose: How to pitch to a VC