5-2 APA

5-2 APA

• Define the term evaluation.
• What were the communication objectives of the campaign?
• What evaluation methodology was used?
• Was the evaluation method used in the campaign appropriate for assessing if the objectives were met?
• What was summarized in the evaluation plan?
• What would you recommend to make sure a successful and ethical evaluation happens?

Submission, APA, 1 ½ pages