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Application of HOFSTEDE'S  CULTURAL DIFFERENCES by comparing 2 ads or news media from 2 different countries


POWER DISTANCE


LONG TERM/ SHORT TERM ORIENTATION


UNCERTAINTY AVOIDANCE


MASCULINITY/ FEMININITY


INDIVIDUALISM/ COLLECTIVISM


please pick 2 countries, you can use HOFSTEDE'S  charts ( see country comparison)

This website could be a reference to compare two difference contries. https://www.hofstede-insights.com/country-comparison/

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