2000 words Marketing Plan of Royal Opera House in London (in 48 hours)

This is a 2000 words final marketing plan

  

Develop a Marketing Plan for a cultural, arts or heritage organisation* of your choice. 

This plan should be structured as follows:

a) Market and Organisational Analysis (20%)

b) Marketing Mix INCLUDE Implementation & Scheduling (70%)

c) Costings & Control (10%) 

Attached 5 documents (Please read them):

assignment brief word

assignment brief ppt (detailed requirement)

3 in-class lecture ppt (week1 - week 3)