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***word counts must between 550-600 words***

Communal sharing and market pricing often are at conflict. Find an example from the realm of consumer experiences where the perceptions of consumers are at odds with (some of) the practices of the companies involved (e.g., consumers perceive their bank as a communal institution, however, the bank introduced steep fees for late payments). Discuss how the company at hand can mitigate the tension that you have identified between consumers’ perceptions and the business practices involved. Do not use the bank example, but come up with your own example.