Revision

Liban
YSC2.odt

Grading Rubric: Part II - Strategic Plan and Project Management Plan

Area

Possible Points

Points Given

Introduction-name and brief description of organization and unit within organization that you will be analyzing.

Points for this were given in 1st part of project

 

Objectives, Purposes, and Goals of the Organization-Include the mission statement of the organization, as well as the objectives, purposes and goals of the organization.

10

10 

SWOT or SCOT Analysis of Organization- include the SWOT/SCOT that you completed earlier in the class. Pick eight factors from your SCOT (two strengths, two weakness/challenges, two opportunities, two threats) and discuss, in detail, why these factors are so important to your organization and what you can do to mitigate their effect (in the case of challenges and threats) or maximize their potential (in the case of opportunities and strengths).

15

 10

Organizational Structure-include an organizational chart which denotes the structure of the organization (and/or unit of the organization) that you are analyzing.

5

Geographic Range- What is the geographical range (local, regional, international) of the organization?

5

 5

Economic Structure of the Organization-Describe the economic structure of the organization you are analyzing. Is it a small, medium or large organization? How does it compare to other organizations within the industry in which it resides? How many people are employed in it? What are its annual revenues?  What type of profit objectives, if any, does it have?  What type of financing methods does it use?

10

 10

Strategic Plan-Develop a strategic plan for the organization, based on your analysis, which incorporates technology levers for improving the competitive stance and effectiveness of the organization.  Be sure to include all of the following:

·         A discussion of the assumptions you are making about the industry and the organization.

·         A description of how the utilization of the proposed technologies will affect systematic organizational and work unit change.

·         A discussion on how this plan will enable your organization to sustain a competitive advantage (either through differentiating your product/output from that offered by competitors or by allowing your organization to be a cost leader in your industry).

(I'm not really seeing a strategic plan here per se, Yusuf. There's a general overview of Amazon's values and customer base, and then a paragraph on technology challenges, but that's about it. Review the student example that I uploaded in Canvas if you're unclear how this section should look).

60

 10

Project Management-Use the principles of project management to implement the strategic plan that you developed. (You may use MS Project for this, although it is not required). Include a mechanism for dealing with contingencies, and for updating and revising the strategic plan. (We need to have an actual plan articulated before we can us PM principles to explain how the plan will be executed).

20

Executive Summary-include a one page executive summary of this project, place it after the cover page. 

10

10 

References- Was there adequate research done (minimum of five sources, most likely more will be necessary for adequate analysis)?

15

15 

Subtotal

150

83 

Spelling, grammar, and APA errors (-2 points for each error) (You need in-text citations for all facts, statistics, etc)

 

-8 

Total

150

 75