Case Study Amazon
WORKSHEET 3
STRATEGIC GROUP MAP OF KEY COMPETITORS
EXTERNAL ENVIRONMENT
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High Y-Variable: ____________________________ |
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Low |
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High
Low
X-Variable: ____________________________
Procedures:
1. Identify competitive characteristics that differentiate firms in the industry.
2. Plot the firms on the two-variable map using the differentiating characteristics.
3. Assign firms with similar characteristics to the same strategic group.
4. Draw circles around each strategic group, making circles proportional to group’s share of industry sales revenue.
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ASSESSMENT OF RIVALS’ COMPETITIVE MARKET POSITIONS:
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Source: Adapted from Thompson,A.A., Peteraf,M.A., Gamble,J.E., & Strickland,A.J. (2020) Crafting & Executing Strategy: The Quest for Competitive Advantage, 22e. McGraw-Hill (p 74-77).