Amazon Strategic management worksheet
WORKSHEET 10
FIRM’S STRATEGIC ISSUES/CHALLENGES
INTERNAL ENVIRONMENT
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What strategic issue or problem merit front burner attention?
Please phrase your issues as questions: How can we… / What should we do to….? |
How do you best measure the strategic issue? Please select qualitative and quantitative decision criteria (see examples on back page). |
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Strategic issue 1:
Which strategic analysis was this issue taken from?
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Strategic issue 2:
Which strategic analysis was this issue taken from?
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Strategic issue 3:
Which strategic analysis was this issue taken from?
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Strategic issue 4:
Which strategic analysis was this issue taken from?
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Example measures
These are some of the decision criteria that will help you determine your best strategic alternative.
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Quantitative Decision Criteria |
Qualitative Decision Criteria |
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Revenue (can be specific to a product line) Profit (gross, operating or net) Growth Rate (of a specific value) Market share (can be specific to a region) Inventory turnover Cashflow Staff turnover Time to complete Number of new products, patents, customers, etc Risk (Cost) Etc
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Competitive advantage Employee morale Customer satisfaction Safety Synergy Trust Brand equity Cultural sensitivity Goodwill Visual appeal Ethics Flexibility Etc
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Are there additional decision criteria that need to be considered to measure the big problem? |