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School of Business Undergraduate Core Curriculum Rubric
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SLO # 1: Students will compose clear, concise forms of written communication to effectively convey ideas and information associated with business topics.
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WRITTEN
COMMUNICATION
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Excellent
(4)
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Proficient
(3)
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Developing
(2)
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Unsatisfactory
(1)
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SCORE
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Organization
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Organization is excellent and exceeds expectations; clear and well stated introduction; main points are identified and argued, with a structure that flows logically from point to point; clear summary and conclusion.
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Organization is proficient and meets expectations; introduction and main points are identified, even if some transitions are somewhat sudden; summary and conclusion are clear.
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Attempts to create an organized structure; abrupt jumps; some of the main points and conclusion are unclear.
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Unable to demonstrate clear organization with no main points; unclear transition and weak conclusion.
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Mechanics
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Grammar and spelling are correct; conforms to prescribed style and format; uses language, terminology, graphics, or other means of communication that is sophisticated, accurate and clear for the business environment.
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Grammar or spelling errors minimal; prescribed style and format is followed; uses language and/or terminology that satisfies all aspects of the message requirements but does not show mastery of business language / terminology.
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Several instances of improper grammar, spelling and punctuation; uses language / terminology that is adequate but sometimes vague and / or inappropriate for the business environment.
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Writing is unclear; improper use of grammar, spelling and punctuation; unable to incorporate business terminology and is inadequate for the business environment.
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Quality of
Writing
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Articulates ideas clearly; presented neatly and professionally; demonstrates mastery use of professional style for the business environment.
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Articulates ideas; presented neatly; uses a professional style to satisfy requirements of the message for the business environment
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Ideas are somewhat unclear; attempts to address the message but occasionally detracts from it; sometimes vague and seemingly inappropriate for the business environment.
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Ideas are not clear; unable to identify and / or address the message; does not meet basic standards for the business environment.
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Sources
and
Evidence
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Demonstrates skillful use and identification of various high-quality, credible, relevant sources; (primary, secondary applied and scholarly research); aligns findings directly to message; where appropriate-attributes sources completely.
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Demonstrates consistent use and reference of credible relevant sources; (primary, secondary applied and scholarly); links findings to message; where appropriate - attributes sources.
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Demonstrates an attempt to use credible sources; (primary, secondary applied and scholarly); alignment between findings and general message somewhat unclear; where appropriate - inconsistencies with attributing sources.
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Demonstrates very little attempt to use sources; (primary, secondary applied and scholarly); insufficient findings to support message; where appropriate - lacks attributes to sources.
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TOTAL MINIMUM SCORE of (12) required with a minimum score of (3) in each category
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