The External Environment Writing Assignment
The General Environment – Favorable, Opportunities, Threats?
Macro-Economic Forces:
Economy Growth Rates
Interest Rates
Exchange Rates
Inflation
Global Forces:
International Trade Barriers
International Investment
International Markets
Technological Forces:
Shortened Product Life-Cycles
Advances that may affect the way business is conducted or may intensify competition as new rivals are enabled to compete.
Demographic Forces:
Changes in population characteriestics: age, gender, ethnicity, race, sexual orientation, and social class
Social Forces:
Health and Fitness
Cultural Shifts
Political and Legal Forces:
Political position on issues affecting commerce
Laws
Regulations