final essay
Trends happen in every concept there may be in the world. Social media is well known for producing trends day in and day out. One of the trends that happened over a year ago that might have been most intriguing was the mannequin challenge where a group of people would stand still in different poses for a couple of seconds. Even Hillary was not left out as she conducted her campaigns. A trend can happen in art, politics, technology, economics, and most all in fashion. China is well known for producing fashionable clothes. Jack Ma, China’s richest person When it comes to fashion, it is vital that a person actively involved in the fashion industry to have a fundamental understanding of trends. Fashion has been ruling the world in terms of change like no other means out there, and China is not an exception. What had been acceptable or appealing yesterday might not be the same that might intrigue today. Trends can either be forecasted as best or worst case and in some cases most likely to become a trend.
The creative and sharp mind is a necessity when it comes to picking out future trends in the world. Trends depend on the future to blossom. They come fast and die fast. The change then should be as fast or even faster. Customers like to feel relevant. Trend forecasting requires that person who can be able to sell a confident product to clients even before it becomes popular. Some people compare a trend forecaster as an alchemist from the manner in which the forecaster has mastered the art of arousal of desire or selling of new concepts to prospect clients.
Most firms rely on trend forecasters when the economy goes up. In trading, everyone knows that the market is driven by emotions. However, people will still pay analysts and brokers for a prediction of the future movement of the candlesticks. The fashion world changes on the brink of an eye. The understanding of a trend requires consistent change and work in terms of trial and error. Trend forecasting is not something that happens without the effort in all cases. The only manner in which a trend becomes a trend is by making it one through action.
The fashion industry is well known for its numerous numbers of trends that pop up with each passing day with several firms competing to have the highest market share in the industry. Big brands like Gucci and Balenciaga have mastered the art of setting trends as they compete greatly with the Chinese fashion brands. They use trend forecasters to predict what direction the fashion industry will head towards by studying the past and interpreting it in future terms. Different aspects like fabrics, arts, and colors determine a lot on whether a trend will be born or not. As in the case of Gucci, the recent trend has become prints of animals like the snake and insects like the housefly on their fabrics. Jackets or shirts from the brand all have these logos. This trend was brought back from the Chinese trend of drawing dragons on fabrics. That had also been a trend. There are certain trends, however, that never change such as the military-inspired fashion or the denim jackets. Those usually stand out as staples which are considered necessities when it comes to fashion. The important factor to note is that trends take keenness and creativity to form.
The other factor that is very important in forecasting trend knows the client-base. Being creative is merely enough. There are so many people who are creative in their own sense only that people in the world are so different. Trends occur once a client-base has been selected and focused on. The recent Gucci trend was targeted for the young generation that is not afraid of being bold or the message that they might put across by putting on controversial outfits. The message would not have been the same if the trend was for the older generation. The older generation of more conservative in terms of morals and the picture they put across. For them, trends that depict simplicity and elegance combined intrigue them. A well conservative dress or suit from Tom Ford will do for them. Being a trend forecaster involves understanding and comprehending the customer base and trying to guide them towards trendy fashion. The audience of the trend is as important as the predictor process. Both go hand in hand when it comes to creating trends.
There exist some challenges when it comes to trend forecasting. First, the target audience should be the right one. If a mistake is done regarding the target audience, then there does not exist a trend at all. Skinny jeans are popular among the younger generation. However, if the same skinny jeans were marketed to the older generation, then there would be no trend. Similarly, what might be trending in the US might not be the same thing that might be trending in India. The Indian culture is more conservative meaning their women will opt to get their saris rather than purchase the tiny dresses trending in the States. A trend forecaster must be careful to understand the difference that exists among different client-base.
Competition is another factor. With the massive development in technology, trends don’t last as they used to before because every fashion firm wants a share of the market. Trends are therefore introduced day in day out. Only the ones that intrigue most are the ones that remain as trends. For a forecaster, the task of mastering the competition and being miles ahead is not an easy task. The task cannot go without the mention of the fact that it is challenging. Social media has helped in spreading trends even faster. This has been a strategy and mechanism that most trend forecasters have called a friend. Once a famous person is seen in a trendy fashion, then the data from such a research can be used to predict the direction that should be taken next.
Creativity has always been categorized as an art because truthfully speaking, it takes a lot for a person to become creative. Trend forecasting is all about being creative and taking the step: the big risk into the unknown. That creates trends that all clients around the world enjoy .
Fashion
It’s a key word, yes ‘Fashion’
It drives the world, the earth may fail to rotate without fashion,
It looks good to the eye, and trickles down to the heart,
For we all like it, we all like to look elegant
China’s apparel brands do it, they deliver quality work,
They have mastered their heart, thanks to their handwork
They compete severely, and have to be up to date
By doing this, we get the advantage
We get the advantage, the advantage of competition
For by competition, extra quality work is given
Ad we all look good, we all look elegant,
The fashion industry, great it is
It sets the trends, it follows the trends
From one fashion this duration, to the other the next duration
All courtesy of creative, for they possess creative minds
For we all like it, we all like to look elegant