Assignment: (minimum 1 page work) double space

STORY TELLING IN MARKETING AND SALES – Assignment

Nike: The Great Brand Storyteller

Assignment Description:

Nike is not only a world-class brand and market leader, they are known as one of the great brand storytellers. Nike has done a wonderful job conveying their brand sensibilities and mission through the rich marketing content that they have produced.

In this assignment, we’ll take a deeper look into the stories that Nike tells their target market.

Watch Abstract: The Art of Design | Tinker Hatfield: Footwear Design https://www.youtube.com/watch?v=kaSvGVhtszo

Answer the followings (minimum 350 words, combine 1 to 3)

1. In your own words, write a synopsis of the video and discuss all relevant details.

2. Discuss how Nike’s history has contributed to its current brand story.

3. Provide 3 examples of marketing content (screenshots) that Nike has created that is indicative of their overall mission.

Note: Write a minimum of 350 words for above 3 questions, conveying your own thoughts and views.