New Works 12/02

Gowtham Work:

Starbucks Coffee Company

 

The corporate culture is nothing but the notions and attitudes that reflect in the interaction within employees and management and managing external business actions. Most probably the corporate culture could be indirect or undefined and could be naturally established over the period of time from the cumulative characters of folks hired by the organization (Thompson, et. al, 2020). Moreover, the corporate culture of the company can be seen in its dress code, business operation hours, office structure, employee benefits, turnover, recruiting decisions, behavior with clients, customer satisfaction and each and every form of operations of the company (Elsbach & Stigliani, 2018).

 

The organizational culture of the Starbucks Coffee company is a culture of belonging, inclusion, and diversity. The company’s culture is unique and highly suitable to the kind of its cafe chain business. The internal organizational culture of Starbucks reflects in the human resource development programs and employees’ interactions with customers. In this essence, the major attributes of Starbucks’ corporate culture are servant leadership, i.e., employees first, relationship-driven approach, collaboration & communication, openness, and inclusion & diversity (Nan & Li, 2017).

 

Starbucks Coffee company’s corporate culture is one of the most recognizable nature of the company. It extensively impacts overall employees and business performance over values, customs, traditions, and relevant behavioral assumptions in the business company’s background. In addition, the pleasant and amicable ambiance in Starbucks coffee shops is a major piece of the organization’s competitive advantage from its rivals, such as Dunkin’ Donuts and McDonald’s McCafé (Nan & Li, 2017). Moreover, the company’s organizational culture is immensely related to its corporate strategies for successful brand development and the universal growth of the franchise and licensing chain, regardless of the challenges associated with economic variations and industry-specific trends.

 

References

 

Elsbach, K. D. and Stigliani, I. (2018). Design thinking and organizational culture: a review and framework for future research. Journal of Management, 44 (6), 2274 – 2306. Doi: 10.1177/0149206317744252.

 

Nan, Y. and Li, X. (2017). Analysis of the importance of enterprise culture on consumer behavior: an example of Starbucks. International Conference on Education, Management, Information and Mechanical Engineering, 76, 1835 – 1840.

 

Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2020). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 22nd Edition. McGraw-Hill.

 

Rajesh Work:

Amazon Culture

I would like to expand upon Amazon culture and how it is contributing to strengthening the Amazon culture and making Amazon a formidable force. Amazon is very proud of its culture and has worked hard to define, refine and protect the culture (Thompson et al., 2022). The starting point for Amazon is the new hiring as people enter into Amazon. In the Amazon hiring process – Amazon has an excessive emphasis on 14 leadership principles that define how an Amazonian should think and behave and these 14 principles show the values of Amazon (Taplin, 2017).

The other important factors at Amazon are data-driven culture, you control your destiny and Day 1 culture which in a way is start-up culture. Just to emphasize a bit more on these points can be understood as below: Data-driven culture: Many of the decisions at Amazon are driven by data and opinions are set aside. This practice starts at the very top level from Jeff Bezos (Taplin, 2017). There is some famous saying that Amazon doesn’t promote PowerPoints which is in line to promote the papers which have data to prove the point rather than the power points.

You control your destiny: At Amazon, all employees control their destiny which in a way is more you are involved with things, the more you will have what you want to do in your career. This idea is more tied up with finding the things you like doing at Amazon rather than being very competitive at the cost of others.

Day 1 culture: Day 1 is a culture which is mentioned in each years’ Amazon annual letter and being done since 1997 to emphasize that the Amazon culture still remains nimble and frugal like Startups even though Amazon is one of the biggest companies in the world (Taplin, 2017).

References

Taplin, J. (2017). Move fast and break things: How Facebook, Google, and Amazon have cornered culture and what it means for all of us. Pan Macmillan. Retrieved from https://web-app.usc.edu/soc/syllabus/20201/20402.pdf

Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2022). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 23rd Edition. McGraw-Hill. ISBN: 978-1-260-73517-8