work 1

This assignment contains four parts that flow together and complement one another.  I've included the point value for each section.  Again, the page number references are from the book, The One Page Marketing Plan.  You will also find additional resources at the bottom and in the module.

1. Create your USP – 10 points. State in paragraph form why your business exists. Why should they buy your product/service and why should they buy it from you or specifically, what sets you apart from your competition?

2. Write a succinct elevator pitch (examples on p. 54 – think problem, solution, proof) - 10 points.

3. Create a Business/Company Profile - 20 Points  - see links below