case assignment
Wool+Aid Case
What is Wool+Aid?
Wool+Aid is a hyperfine adhesive bandage/plaster (in NZ, we refer to these as 'plasters'). 'Hyperfine' refers to the microns of the fiber, the fewer microns, the softer and more flexible the fabric. Our microns are very low, so the plaster is super comfortable and flexible.
What makes Wool+Aid different from traditional plasters?
Merino is a natural fiber. The healing properties required for optimal healing of minor scrapes, scratches, and blisters occur naturally in merino. From a sustainability perspective, Wool+Aid heals you without hurting the earth. Our plasters are also never ‘skin coloured’. There is no such thing. Our colours range from neutrals (e.g., black) to bright colours (e.g., hot pink) to patterns (e.g., denim). We can weave any patterns, logos, words into the fabric as we see fit.
Our mission is to let you get on with life, despite an irritating wound.
Where is Wool+Aid's focus in the market?
20 to 50 year-olds who participate in outdoor activities and sports. From walking and hiking to doing Red Bull Extreme Sports, we've got you covered.
Where is Wool+Aid sold?
We have a website where customers can buy online, however, we are not looking to be an online store. We are looking to launch firstly in New Zealand, followed closely by the US. Stores that align with our company and product (who are also likely to have E-tail) are: Torpedo 7, Kathmandu, Patagonia, Rebel Sport, Nike retail stores.
More information on Wool+Aid
Wool+Aid website: https://www.woolaid.com/ (Links to an external site.)
Innovative woollen plasters company Wool+Aid attracts big guns of Kiwi investors: https://www.stuff.co.nz/business/prosper/125893109/innovative-woollen-plasters-company-woolaid-attracts-big-guns-of-kiwi-investors (Links to an external site.)
$1.5 million to get merino plasters going: https://www.odt.co.nz/business/15-million-get-merino-plasters-going (Links to an external site.)
Tekapo man develops biodegradable plasters made from merino: https://www.tvnz.co.nz/one-news/new-zealand/tekapo-man-develops-biodegradable-plasters-made-merino-v1 (Links to an external site.)
When life gave Lucas Smith wool, he made Woolaid: https://www.nzherald.co.nz/business/when-life-gave-lucas-smith-wool-he-made-woolaid/FVRW4VC73OOPEZF42XSI5O6YGU/ (Links to an external site.)
Wool sticking plaster maker raises $1.5m: https://businessdesk.co.nz/article/news-in-brief/wool-sticking-plaster-maker-raises-15m (Links to an external site.)
Wool+Aid Instagram: @wearewoolaid
Wool+Aid Facebook: https://www.facebook.com/WoolAid/