1) List and describe the four factors that are needed in order for marketing to occur.
2) Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?
3) There are three different business (organizational) markets. List and describe the main characteristics of each.
4) What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
5) What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?
6) List the five trends that have influenced world trade and global marketing. Select one of the five that you believe has had the greatest impact and explain why with at least one example.
7) Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.
8) In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion.
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