WK6DQ

Search YouTube and watch the Budweiser One Team commercial based on the COVID-19 impact. Conduct some additional research on the efforts of sport sponsors such as Nike, Under Armour, and Fanatics to assist in the Coronavirus healthcare crisis.

• Why do sponsors invest in Corporate Social Responsibility (CSR) initiatives? • Do you agree or disagree with companies using social causes to advance their

marketing efforts in the long-term?

Provide your own example of a sport sponsor involved in a CSR initiative and explain whether or not it was successful.

500-550 WORDS USE SCHOLARLY SOURCES